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Habbo is an online vintage pixel-art style virtual community where you can create your own avatar, make friends, chat, build rooms, design + play games and so much more!

At night, neon lights illuminating a building appear as chopped and pixelated.

Social world-building game.Users on Habbo can create a character and build and design rooms, chat with other players, take care of virtual pets, create and play games and complete quests.

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Habbo and Immutable: Reinventing Social Connection in Web3

The only constant in the tech industry is change. Those who fail to innovate are left behind. 

And Web3 is no different.  

Recognizing this shift, the leaders at Habbo have spent countless hours gearing themselves up for the next generation of the internet. 

Founded by Sulake in the early 2000s, Habbo prides itself as one of the earliest metaverses where players can meet, interact, and build social connections. As of today, Habbo has continued its steadfast progress by expanding to nine online communities and attracting players from more than 150 countries worldwide.

With the rise of Web3, Habbo is directing its efforts toward building a sustainable NFT ecosystem empowering its users with full digital ownership of all in-game assets. Its full roadmap includes an NFT credit and crafting system, Habbo Pets integration, and the minting of existing Habbo items as NFTs. 

The first step? Habbo Avatars. Launched in October 2021, the Habbo Avatars collection featured 11,600 automatically generated pixelated avatars to be used in the Habbo Game. All avatar holders were also promised ownership of a room in Habbo’s planned Web3 version of Habbo Hotel: Habbo X. 

The collection was a hit and sold out completely within 26 hours, generating over 14 million dollars in revenue.  

 Next came furniture PFP portraits and clothing for users to express themselves and furniture to decorate their rooms in the upcoming Habbo Hotel. 

And Immutable has been part of the ride since day one. Using our powerful ZK-rollup scaling solution, Immutable provides all Habbo users with instant and gas-free NFT trading at speeds of up to 9,000 TPS. This infrastructure and scalability will prove to be critical as Habbo continues to build out its ecosystem and onboard more users. 

To fuel this growth, all Habbo assets  NFT marketplaces like TokenTrove and GameStop Marketplace, courtesy of the Immutable global shared order book. 

These opportunities make Immutable a perfect partner, says George Archer, a Communications Manager for Habbo NFT. 

“Originally, we liked their gas-free transactions, focus on user experience, and ability to scale NFTs within existing games,” he said. I’m excited for us to build our own marketplace on IMX, and am really happy about the marketing opportunities they’ve provided for us.” 

For more information on how Habbo and Immutable are bringing Habbo’s timeless metaverse to Web3, follow our growing communities on Twitter and Discord.