Supercharge your game's growth
The AI growth platform for games to acquire players, automate engagement, and drive revenue
testimonial
Basejump
“Using Immutable, we were able to rapidly scale our player base. The platform gave us the tools to reach the right players at the right time.”
Matt Mason, CEO & Co-Founder
testimonial
Chainers
“The uplift in conversion has been one of the biggest wins of our launch.”
Roman Pinskyi, CMO
testimonial
Daemons
“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”
Joshua Nock, Founder
testimonial
NomStead
“We were blown away by how easy it was to onboard onto Immutable and how quickly we saw results. It's been a total game changer for us.”
Julian Renard, Founder
Immutable transforms anonymous users into high value players
Convert cold traffic into a Unified Audience Profile
Capture emails, wishlists, socials, and consent through an optimized funnel built to convert.
Identify and engage every player with personalized campaigns
Move each player toward the next best action, from signup to purchase.
Watch your launch soar
Maximize your day 1 revenue with an engaged, high-value audience
Games launch, grow and monetize better with Immutable
Create a United Player Identity
Turn anonymous traffic into identified players, and predict their value before launch
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
FragmentCreate a United Player Identity
Turn anonymous traffic into identified players, and predict their value before launch
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
The world's best conversion platform
Run automated campaigns that lift engagement and revenue
Convert wishlists into buyers
Launch campaigns that lift wishlist-to-purchase conversion.
Own your email list
Own emails you can convert across every game.
Personalized to every player
Our Engage agent personalizes every message from hundreds of data points.
Case studyHow Ubisoft drove >2.8× wishlist-to-purchase conversion on SteamUnderstand your audience
Act on your highest-ROI channels and creatives, every week
Find your best traffic
See where real buyers come from across organic, paid, and digital storefronts.
Predict spend before launch
Score every wishlist and signup by its actual likelihood to spend.
Shift budget to what pays back
Move spend into the channels producing buyers, not just clicks.
Maximize lifetime value
Convert your warm audience into revenue across every game you ship
Reactivate for every launch
Email your owned audience for every DLC, expansion, and sequel you ship.
Multiply revenue per player
One audience, 3.6× the revenue of a single launch across two games.
Never buy the same player twice
Owned emails cost nothing to reactivate, unlike paid re-acquisition.
Immutable AI
Example projectSteam launchLaunch with more wishlists andless guesswork
Immutable AI analyzes your data and tells you what to do next, so you can focus on building great games.
Immutable AI turns your game, Steam page, and launch timeline into the highest-impact next actions, so your team knows what to fix, what to test, and how to grow wishlists before launch.
Grow wishlists faster
Focus on the actions most likely to increase launch demand.
Know what to do next
Get this week's highest-impact priorities ranked by urgency.
Launch with confidence
Track milestones from foundation to growth to launch.
92
days to launch
Next milestone
Demo Converting
Launch readiness
4/14 complete
Launch Growth Path
Foundation
Build audience & infrastructure
Growth
Drive demand & engagement
Launch
Convert & ship
This Week's Priorities
Customer stories
See why Immutable is the world's fastest growing game platform.
How Ubisoft drove higher launch-day player conversion.
2.8x
higher Day 1 player conversion
Ubisoft
Might & Magic: Fates
“Audience ownership has become a core part of our go-to-market strategy.”
Ubisoft
Nicolas Pouard, VP
“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”
Daemons
Joshua Nock, Founder
“The uplift in conversion has been one of the biggest wins of our launch.”
Chainers
Roman Pinskyi, CMO
“We were blown away by how easy it was to onboard onto Immutable and how quickly we saw results. It's been a total game changer for us.”
NomStead
Julian Renard, Founder
“Using Immutable, we were able to rapidly scale our player base. The platform gave us the tools to reach the right players at the right time.”
Basejump
Matt Mason, CEO & Co-Founder
Resources
Learn how to grow your game
Complete Guide
Steam Game Growth Guide 2026
The three pre-launch stages that decide your game's lifetime revenue – wishlists, attribution, Steam Next Fest, pricing, and launch-day conversion. Built on 35B+ data points across 700+ games.
Read the guide
Guide
How to optimize your Steam store page
Capsule art, tags, trailer, screenshots, and descriptions — how to get each asset right and convert more visitors into wishlisters.
Read the guide
Free Tool
Steam Capsule Analyzer
Analyze your capsule and get ranked fixes to improve click-through and drive more wishlists. 25,000+ capsules analyzed.
Open the toolExplore all resources
Guides, benchmarks, and tools for studios looking to grow wishlists, players, and revenue.
case study
Ubisoft
How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates
2.8x
Higher launch-day conversion