Creating the next generation of web3 games

Jennifer Poulson is Vice President of Game Partnerships at Immutable Games where she is helping the company partner with top developers across the industry and deliver the next generation of AAA decentralized games. Immutable Games’ goal is to partner with player-focused game studios over the coming years to bring true digital ownership to players worldwide. Before joining the team, Jennifer was Head of Publishing Partnerships APAC at Riot Games, where she built relationships with many publishing partners across the region to help deliver Riot's latest titles to the market. Before this, she served as Senior Vice President of Marketing for BANDAI NAMCO Entertainment Asia, developing brand strategies for the company's various intellectual properties. Before this, Jennifer was the Deputy Managing Director for Hill+Knowlton Strategies Thailand, and also served at Ogilvy PR, where she focused on brands such as Square Enix, and at Edelman, where she handled communications for Microsoft Xbox. She holds a BA in English and Political Science from the University of Washington.

Daniel Stephens is the Director of Production at Immutable Games. Daniel has a rich history in the gaming industry and has shipped over 25 titles to date, as he is an experienced technical and development manager with extensive history in the interactive entertainment sector. His role will be to help manage the broader team in the interest of efficiency and maximizing output. Before Immutable, Daniel spent three and a half years working as the Technical Director at Auscoders where he was responsible for work across VR/AR/MR, Game Engines, Tools and Workflow development, as well as cross platform porting. Before that, he was the Senior Engineer at Blizzard Entertainment, where he worked on World of Warcraft: Dragonflight. He has been associated with many other gaming studios as well, including Video Games Deluxe, King, Gameloft and THQ. Daniel has a Bachelor of Software Engineering and Computer Studies from the University of South Australia.

Justin Hulog is the Chief Studio Officer at Immutable Games where he works to build quality web3 titles that bring true digital ownership to the world. As CSO, Justin works with the development teams to implement the best balance of gameplay mechanics, tokenomics and asset management in all titles that Immutable Games builds internally or partners with. Before joining Immutable, Justin was the General Manager at Riot Games for Southeast Asia and Taiwan. In this role Justin oversaw the release of several new titles, including Valorant, League of Legends: Wild Rift, Legends of Runeterra, and Arcane. Before this he spent nearly six years with Say Media, acting first as the Senior Director of the Creative Studio, and later being promoted to Vice President of Ad Products and Head of Sales. Justin is an experienced general manager, operations leader and people strategist, with a special focus on the intersection of strategy and organization. He holds a BA in Comparative Literature from Columbia University.

Veronica Foo is the Director of Marketing at Immutable Games, bringing with her a decade of experience leading cross-functional teams marketing games to millions of players worldwide. Combining her passion for both gaming and marketing, Veronica has a track record of building award-winning, integrated marketing campaigns that elevates gaming and delivers exceptional business results. Before coming to Immutable, Veronica worked as the Head Of Digital Marketing for Illuvium, as well as spending six years at Riot Games. At Riot, she led the successful worldwide launch of League of Legends: Wild Rift, breaking pre-registration records and topping App Store and Play Store charts. There she also worked on League of Legends (PC), Legends of Runeterra and Teamfight Tactics. Before her time at Riot, Veronica worked as a Publishing and Community Developer for Ubisoft Singapore, on Ubisoft’s first live service game. She has a Bachelor of Social Sciences with Honors in Political Science from the National University of Singapore as well as a Diploma in Law and Management from Temasek Polytechnic.

Chris Clay is Vice President of Game Design at Immutable Games, leading the design and creative teams overseeing development of Guilds of Guardians, Gods Unchained, and providing practical design guidance internally and externally in creating the next generation of web3 game systems and tooling for Immutable Games and our partners. Before Immutable, Chris was Game Director for Wizards of the Coast, where he led the development of Magic The Gathering Arena, taking the project from an initial Alpha build into an Open Beta. Prior to this, Chris held a position as Senior Game Designer for Vicarious Visions, as well as spending over fifteen years working for WB Games Boston, first as Senior Technical Artist, then Senior Game System Designer, and later as Lead Champion Designer for Infinite Crisis.

Roberto is a highly technical, hands-on executive experienced in the setup and management of Application Maintenance & Operations Units as well as large Software & Solution Delivery Departments in distributed & multicultural environments. As Director of Engineering at Immutable Game Studio, Roberto looks after the Central Team that provides common web3 technology to the different game teams. Before joining Immutable, as Head of Engineering at Virtually Human, Roberto was responsible for scaling up the development teams to explore the boundaries of entertainment with emerging technologies in gaming, art, sports and digital collectibles resulting in web3 games like Zed.run and Humanpark.io. Previous to that, Roberto worked with Activision-Blizzard King scaling its Engineering departments to ship record-breaking successes like Candy Crush, Farm Heroes, and Paradise Bay. More recently as Head of Technology, he worked making sure that his teams were able to produce the incredible games Wargaming is known for like World of Tanks and World of Warships.

Daniel Paez is Head of Revenue Strategy at Immutable Game’s flagship trading card game, God’s Unchained. As a developer of data-driven business strategies, Daniel focuses on bridging the gap between insights from a variety of players in the industry. These include linking information from business intelligence teams to key decision makers, product designers to commercial strategists, and brand management heads to social media influencers. Daniel uses a scientific approach to challenge assumptions and then to build a data-supported knowledge-base that influences business organizations, from the bottom up. Before joining Immutable, Daniel worked as the Director of Monetization for both Worldspark Studios and Big Time Studios. He also worked as the Senior Manager of Commercial Finance and Operations at Activision, and previously held several positions at gaming company, Blizzard Entertainment, most recently as Senior Manager of Publishing Intelligence. Daniel has a Bachelor of Business Administration, Bachelor of Science in Economics, and a Masters of Business Education from Florida International University.

Kaerlin McCormick is the Chief of Staff at Immutable Games. Kaerlin is heavily involved in developing and overseeing all aspects of strategy and operations across the business in partnership with the CSO. He worked at Riot Games in a similar capacity for a number of years, partnering with the Oceanic General Manager to set and deliver growth strategy for the business in the region at a pivotal point for Riot globally (moving from one title to a multi-product IP rich company). Kaerlin spent five years as an independent consultant advising and partnering with leadership of technology businesses scaling up, transforming, and realising value (whether by building more successful businesses, exiting or listing on stock exchanges). He started his career as a corporate lawyer at a leading international law firm working with companies, governments and investors on major strategic activities, and global transactions. A lifelong gamer and believer in games as the leading experiential and social art form he is thrilled to be working at Immutable Games, shipping genre defining games putting value in players’ hands. Kaerlin has an MBA (Finance) with Excellence from University of New South Wales, and Bachelors of Laws (with Honors) and Arts from University of Queensland.