Immutable Audience
The growth engine for pre-launch Steam games
Grow wishlists faster, reduce launch risk, and track what works with world-class attribution. Immutable Audience is the AI-native growth platform game studios use from first click to launch day.
Drive Demand
Turn anonymous traffic into identified players
High-conversion game pages that capture emails, socials, and Steam wishlist for the same player.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
FragmentTurn anonymous traffic into identified players
High-conversion game pages that capture emails, socials, and Steam wishlist for the same player.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
Predict their value before launch - not after
Unified player profiles, scored and segmented by predicted lifetime value.
Unified player profiles
Every email, Discord handle, and Steam wishlist resolved to one player record.
Value prediction scoring
Predict spend before launch with models trained on 700+ games.
Cross-channel identity resolution
Recognise the same player across web, Steam, Discord, and paid channels.
Run automated campaigns that lift engagement and revenue
AI-personalised email, Telegram, and in-app campaigns triggered by real player behaviour.
Sent automatically · personalized per player
Convert wishlists into buyers
Launch campaigns that lift wishlist-to-purchase conversion.
Own your email list
Own emails you can convert across every game.
Personalized to every player
Our Engage agent personalizes every message from hundreds of data points.
Case studyHow Ubisoft drove >2.8x wishlist-to-purchase conversion on SteamLearn moreAct on your highest-ROI channels and creatives, every week
See which channels drive paying players, not just clicks. Real-time attribution.
Find your best traffic
See where real buyers come from across organic, paid, and digital storefronts.
Predict spend before launch
Score every wishlist and signup by its actual likelihood to spend.
Shift budget to what pays back
Move spend into the channels producing buyers, not just clicks.
Launch again (and again, and again...) with your owned audience
Re-launchable player base that compounds across every game you ship.
Reactivate for every launch
Email your owned audience for every DLC, expansion, and sequel you ship.
Multiply revenue per player
One audience, 3.6x the revenue of a single launch across two games.
Never buy the same player twice
Owned emails cost nothing to reactivate, unlike paid re-acquisition.
