Immutable Guides
In-depth guides for funding and growing games
Practical fundraising, publishing, and growth playbooks from working with Ubisoft, NetMarble, and 700+ games, plus 35B+ data points in our game CDP.
Complete Guide
The Video Game Fundraising Blueprint
A practical video game fundraising playbook: design the raise, prove the case, build an investor network, create honest momentum, and close.
Aug 11, 2026
Complete Guide
Steam Game Marketing Guide: 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Jun 2, 2026
Guide
Steam Capsule Art Guide: 2026 Best Practices
Design Steam capsule art that reads clearly, shows the genre fast, and still works when Steam shrinks it down across the store.
May 8, 2026
Guide
Steam Capsule Sizes + Templates: 2026 Guide
The required Steam capsule sizes, plus templates, examples, upload notes, and checks for tiny-size readability before you submit.
May 8, 2026
Guide
How Steam Tags Work: 2026 Guide
How Steam tags shape discovery and player expectations, and how to choose clearer genre, mechanic, theme, and audience tags before launch.
May 8, 2026
Guide
How to Optimize Your Steam Store Page
The complete guide to Steam capsule art, tags, trailers, screenshots, descriptions, and community hub. Based on data from 700+ games.
Jun 4, 2026
Guide
How to Start a Game Studio in 2026
Starting a game studio in 2026 means proving player demand first. Half of Steam games earn under $1,000 lifetime; here's what lasting studios do differently.
Jul 7, 2026
Guide
How Much Does Steam Take? Revenue Share, Fees, and What Developers Actually Keep
Steam takes 30% of revenue on the first $10M, 25% up to $50M, 20% above. VAT, refunds, and regional pricing cut net revenue to ~35-57% of list price.
Jul 7, 2026
Guide
How to Market an Indie Game in 2026
The pre-launch marketing system for indie games on Steam: genre fit, Coming Soon timing, demo strategy, Next Fest, pricing, and the first 72 hours.
Jul 7, 2026
Guide
Game Influencer Marketing: A Practical Guide for Prelaunch Steam Studios
Creator marketing works when fit beats follower count, outreach ties to a launch beat, and every campaign tracks back to wishlists. Here's the framework.
Jul 7, 2026
Guide
How to Publish a Game on Steam
The full Steam publishing process: Steamworks account and tax setup, the $100 Steam Direct fee and wait clocks, store-page and build review, and launch day.
Jun 19, 2026
Guide
How to Win at Steam Next Fest
What separates Steam Next Fest winners from the ~500-wishlist median: pre-festival audience, a festival trailer, press preview, and Day 1-3 demo velocity. Based on 16,878 games.
Jun 16, 2026
