Steam doesn't share player data. How can you attribute anything?

We don't scrape Steam and we don't claim visibility inside Valve's systems. Immutable instruments everything upstream of the store — your tracked links, your funnel page, your demo, your email list — which is where the attribution signal actually lives. Steamworks then confirms the outcome; we explain the cause.

We're a two-person team six months from launch. Is this overkill?

Immutable is built for exactly this stage. Setup is a funnel page and your existing links — no SDK, no data team. Indie studios like Daemons run the same stack as AAA publishers on it, and most of the value lands in the months before launch, when you can still change course.

Is this another dashboard I have to check every morning?

The opposite. It replaces the Steamworks-plus-spreadsheet stitching you're doing now, and Immutable AI tells you what changed and what to do next — so you check in when something needs a decision, not out of anxiety.

When should we start — now or closer to launch?

The moment your Steam page is live. Wishlist velocity compounds: every month of attributed data before launch is a month of budget and effort you can redirect while it still matters. Starting launch week means launching blind.

How does this affect our Next Fest strategy?

Next Fest performance correlates strongly with the wishlists you bring into it, and demo-driven wishlists convert at roughly twice the rate of the median. Immutable shows you which channels are filling the funnel before the festival, and captures demo players as contacts you can re-activate at launch.

Use Cases | Steam Games

Your wishlist count isn't the problem. What you can't see behind it is.

Steamworks tells you how many wishlists you have. Immutable shows you where they came from, which ones will convert at launch, and what to do next — from your first store page to Next Fest to launch week.

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Trusted by Ubisoft, NetMarble, and 700+ games.

Book a demo

Trusted by Ubisoft, NetMarble, and 700+ games.

You've done everything the blog posts said

Store page live. Demo planned. Festivals booked. TikToks posted. And still every big decision — when to launch, what to double down on, which creator to pay again — runs on gut feel. That's not a you problem. It's a data problem.

Wishlists ≠ sales

Industry medians put wishlist-to-sale conversion around 10% in week one — but the spread between the top and bottom of that distribution is 10–20×, not 10–20%. The difference isn't the size of your list. It's the quality of the audience behind it.

The attribution black hole

Steam's UTM tracking captures a fraction of what actually drove each wishlist — logged-out clicks, cross-device journeys, and creator videos all vanish. Your marketing is working harder than Steamworks will ever admit, and you can't see where.

Spike and flat

A creator video lands, wishlists spike for 48 hours, then flatline. Was that channel compounding or a one-off? Without per-source velocity, you re-invest on vibes — and every hour of marketing is an hour not spent on the game.

A launch funnel you actually own

Immutable sits upstream of Steam — on your links, your funnel, your demo, your email list — capturing the signal Steamworks never sees. We don't claim to X-ray Valve's black box. We make it matter less.

Capture emails, not just wishlists

Your Steam page can't collect an email address. Your funnel can. Turn every trailer view and demo download into a wishlist and an owned contact in one step — an audience no algorithm change can take away from you.

Know which video drove which wishlists

Link-level attribution across TikTok, YouTube, Reddit, and every creator you seed. See cost-per-wishlist by channel and stop guessing which spike was worth it.

Convert the list on launch day

Launch-week emails, automated. When Ubisoft ran their launch through Immutable, campaign open rates hit 14.38% against a 6.55% industry benchmark — and Day 1 wishlist conversion came in 2.8× higher.

Find the creators who compound

Discover creators whose audiences actually wishlist, measure the impact of every video, and keep the relationship — and the performance history — in your own hands.

Launch week is won before launch week

Steam's discovery surfaces — Popular Upcoming, New & Trending, the Discovery Queue — reward velocity, not totals. A game whose wishlists convert fast on day one gets shown to more players, which drives more sales, which drives more visibility. The compounding starts with knowing, before launch, which slice of your list will actually show up.

2.8×

higher Day 1 wishlist-to-player conversion, Ubisoft × Immutable

2.2×

email open rate vs. industry benchmark at launch

700+

games growing on Immutable

Ubisoft figures from the Might & Magic: Fates launch — read the case study

“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”