Use Cases | Publishers
Stop buying the same players twice
Every title on your slate is building an audience — in separate Steam dashboards, separate mailing lists, separate agency reports. Immutable unifies them into one player graph, so every launch starts from the audience your last one built, and every dollar of spend traces to revenue.
Trusted by Ubisoft, NetMarble, and 700+ games.
FragmentSlate marketing runs on reconciliation
Ten titles means ten Steam back-ends, a stack of agency decks, and a marketing lead spending launch week in a spreadsheet instead of in the campaign. The data exists. It just doesn't add up to anything.
Fragmented by design
Each title has its own storefront analytics, its own UTM slice, its own Discord and newsletter. Nothing joins across the slate — so “how is the portfolio performing” is a week of manual work, every time someone upstairs asks.
Attribution stops at the storefront
Steam's native tracking captures a fraction of real campaign impact — logged-out and cross-device journeys simply vanish. Publishers have cut channels that were quietly working because the reported numbers said they weren't.
Your audience, their dashboard
When an agency runs your creator campaigns, the performance data and the creator relationships live in their tooling. Switch agencies and your campaign history walks out the door with them.
One player graph across the entire slate
Every wishlist, email, demo player, and purchaser from every title, unified and deduplicated — an owned audience that compounds with each release instead of resetting to zero.
Cross-promote a new title to the proven players of your last three. On Immutable, one audience carried across two games has driven 3.6× the revenue of a single launch.
Know which of your titles share players, which audiences a new signing would inherit, and where paid acquisition would just be re-buying people already on your list.
Seasonal sales, DLC beats, and sequels all land harder when you can email the exact players who finished the last game — instead of hoping they see a storefront banner.
Attribution & ROI
Numbers finance will sign off on
Marketing reports wishlist velocity; finance asks what it returned. Immutable closes that gap: cost-per-wishlist and revenue attribution broken out by channel, campaign, and creator — across every title — in one view you can put straight into a board deck.
2.8×
higher Day 1 wishlist-to-player conversion, Ubisoft × Immutable
3.6×
revenue from one audience carried across two launches
700+
games growing on Immutable
Per-channel truth
Cost-per-wishlist by source, not one blended number.
Agency-independent
Your campaign history and creator relationships live in your account, whoever runs the campaign.
Owned and exportable
Your data, your players, export any time.
“Audience ownership has become a core part of our go-to-market strategy.”
Nicolas Pouard, VP, Ubisoft
