Keep players longer. Grow LTV per game. Across every game you ship.
AudienceIQ tells you which players are about to leave and what to send them. It also wins lapsed players back into the next game in your portfolio. Works with the tools you already use.
Live with early studios · built by Immutable
The problem
Every player who leaves is revenue walking out the door.
Attribution tells you where players came from. Analytics tells you what just happened. Your CRM can message everyone, but it can’t tell you which players are worth saving, or which game in your portfolio they should play next. The play that lifts retention and grows LTV still comes down to guesswork. And the budget is yours.
What you actually get
Three things you can act on this quarter.
Your analytics tells you what happened. AudienceIQ tells you what to do about it.
Save more players
A churn score for every player, with the play attached.
Every player gets a daily score. We tag them Act now, Nurture, or Deprioritise, and tell you what to send each group. We're 93.5% accurate on the players we flag, and we cover 83% of your audience. We won't pretend to score players we can't.
Spend on the right cohorts
We tell you which lever to pull.
A score on its own is just a number. We show you why each cohort is at risk: where players are getting stuck, what they've stopped doing, and how they look different from your healthy players. You spend retention budget on the players who'll actually come back.
Ship better product
Measure how features and loops affect retention.
We measure the retention impact of the features, beats, and loops in your game. The model stops being a churn alarm and becomes feedback on the product decisions you ship every sprint.
Run more than one game?
It gets stronger with every game you add.
One view of every player, across every game. Players who leave one title can come back in another. New games launch with predictive lift on day one.
Win-back across titles
A player who leaves one game can come back in another.
A player who leaves one of your games doesn't have to leave the studio. We show you which of your other games suits them, and which message will bring them back. LTV grows across your whole portfolio, not one game at a time.
Portfolio cohorts
Your top spenders ranked across every game.
See your highest-value players ranked across all your games, not just one. Build cohorts and triggers that protect them at the portfolio level. Stop competing with yourself for the same player.
Cross-title signal
New games launch with predictive lift on day one.
New games don't have to start cold. We pool behaviour patterns across the network (genre, session depth, engagement) so your soft launch ships with predictive accuracy from day one.
The model
A model for your game, retrained on your schedule.
We score every player from 0 to 1 on how likely they are to churn. The model uses signals from the last 30 days: login frequency, what they did, when they stopped, and how their behaviour changed.
We handle the model. Calibration, retraining, and connecting it to your data. Your team gets the output, not the upkeep.
Your raw player data stays in your tenant. Only behaviour patterns get pooled across studios (genre, session depth, engagement), so you get a shared signal no single studio could build alone.
Whale stall · D14
0 players · 4 titles affected
Churn risk distribution
Top behavioural drivers
Recommended play
Battlepass extension · in-app + push
Three-step playbook
Identify
3,420 players
cohort selected
Trigger
In-app + push
80 / 20 control split
Measure
+18.2% lift
vs control
From data to action
Run it our way, or send cohorts to your tools.
Send us player events through our SDK or server-to-server. Your data stays in your tenant. We score your players and either trigger campaigns directly, or sync the cohorts to Braze, CleverTap, OneSignal, your own CRM, or a CSV. Your call.
Want to move fast? Use our templates for games. In-app, push, and email, with control groups and lift measurement built in. Happy with your CRM? Pipe cohorts straight in. Same product, two ways to use it.
Our templates are written for games, not retail. They cover sessions, monetisation, live ops, soft launches, and cross-promo. Built for the calendar your team already runs.
Why studios pick us
Three things baked into how we’re built.
A model for each game, trained on your data. A network signal across games that you couldn’t build on your own. Read-only access you can turn off any time. None of the lock-in you got from your last vendor.
i.
A model for each game.
Each game gets its own model, retrained on your schedule. We don't normalise across studios. The accuracy comes from tuning to your game. We handle the calibration and the data plumbing.
ii.
A network signal you couldn't build alone.
Your raw events stay in your tenant. What we share across the network is patterns: genre, session depth, how players behave. It's a signal no single studio can produce on their own.
iii.
Read-only and reversible.
We run on the side, never in your game's live path. Integrate via SDK or server-to-server. Switch us off any time and we leave nothing behind. No production risk. No lock-in.
One platform, three answers depending on where you sit
The signal grows with the size of your slate. Start small, plug in more games, and the predictive lift grows with you.
Get cohort signal from your first 1,000 installs
You only get one shot at onboarding. We tell you what's working from day one, so you don't burn live ops budget on the wrong cohort.
Move retention, ARPDAU, and reactivation faster
Your CRM can message everyone or no-one. We tell you the right play for each cohort, with the lift number to prove it worked.
Whale stall · D14
3,420 players · 4 titles affected
Measured lift
+0.0%
retention vs control · 80 / 20 split
Stop competing with yourself for the same player
Win lapsed players back into your other games. Build cohorts at the portfolio level. New games launch with predictive lift on day one.
Lapsed
Title A
Active
Title B
+2Best fit
Title C
+30%
of lapsed players come back through another title
Frequently asked questions
Q2 2026 cohort · Limited spots
Get cohort signal back this week.
Live in pilot with early studios. Read-only, reversible, no risk to your game. We onboard a small number of new studios each quarter. If you’re already live and have player data, we have you running in days.
Invite only · we read every application · we come back inside 48 hours
