Audience | Attribution
PC & console attribution that predicts who will buy
Attribute every channel effortlessly, with world-leading coverage. Predict which players will actually spend. Then drive personalised engagement automatically, turning wishlists into revenue.
Trusted by 700+ games
Before launch, you spend without knowing what works
PC and console marketing data is incomplete, fragmented, and difficult to use. You can see clicks and wishlist totals, but not the full player journey, who is likely to convert, or how to improve the next campaign.
Most players go unattributed
Steam's built-in tracking only counts logged-in users who wishlist within 72 hours. Most journeys never get resolved.
Channels never join up
Ads, creators, Discord, email, and Steam appear as separate events instead of one player journey.
Wishlist quality is invisible
A wishlist is just a count. You can't tell who is likely to buy, spend, or disappear at launch.
The data can't improve your marketing
Even when data exists, it rarely feeds back into ad platforms, email, landing pages, or audience-specific creative.
Measure every journey. Find your best players. Improve every campaign.
Immutable connects player activity across channels, follows every Steam wishlist back to its source, predicts likely player value, and turns those signals into better media, email, and creative.
Tracked links
One link for every channel, campaign, and creator. Every click lands with its source attached.
Store visits
See which clicks become store-page and game-page visits, split by paid and organic.
Identity capture
Emails and linked accounts turn anonymous traffic into players you can actually reach.
Conversion goals
Wishlist, email, download, purchase. Pick what counts, and each one traces back to its source.
Postbacks
Real conversions flow back to your ad platforms, so their algorithms optimize for players, not clicks.
Turn anonymous traffic into identified players - and predict whether they'll spend
We predict whether each player will buy, using their history and behavioral data from 700+ games. So instead of attributing blind wishlists, you know which ones will actually drive revenue at launch.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
The Immutable Data Network
See the player signals other platforms miss
Because Immutable powers 700+ games, Attribution combines signals no standalone measurement tool can access. The result is a unified player profile you can use to predict value, personalize lifecycle marketing, and improve spend.
Unified player profile
One complete view of every player
Play activity
Session patterns, playtime, and retention signals
Linked accounts
Discord, X, and other connected community identities
Transaction data
Purchase history, spending behavior, and economy activity
Cross-game signals
Behavioral patterns from across the Immutable ecosystem
Turn fragmented activity into usable marketing intelligence.
Immutable AI
Personalize every communication with your audience automatically, to drive engagement and purchase.
Attribution tells you what happened. Immutable AI turns it into the next budget shift, the next send, the next campaign.
Measure every channel: paid, organic, and creators
Tracked links cover everything - creator videos, PR coverage, Discord posts, organic social. Ad platforms connect directly on top, and real conversions flow back as postbacks so their algorithms optimize toward players instead of clicks.
FragmentEvery wishlist and signup attributed to its source, scored by spend likelihood, side by side with what it cost.
Four ways to understand what drives your players
Source Attribution
Identify which channels drive signups - paid ads, organic social, influencers, referrals, or direct traffic.
Value Attribution
Track which sources generate paying, engaged players - not just raw signup numbers.
Cross-Channel
Map complete player journeys across multiple touchpoints. See the full path from discovery to conversion.
Cohort Analysis
Compare player groups by acquisition source, signup timing, or behavioral patterns to find what works.
Customer story
1047 Games
For the Empulse reveal, 1047 Games ran every channel through tracked links and owned identity capture. The result: 300K+ Steam wishlists in under two months, and owned fans converted from wishlist to Early Access purchase at 2.2x the rate of non-owned wishlists.
That 2.2x gap is only visible because every wishlist traced back to a source. Measurement isn't the report you read after launch. It's how you decide where the next dollar goes.
300K+
Steam wishlists in under two months
2.2x
wishlist to Early Access purchase rate
#1
Popular Upcoming at Steam Next Fest
Intelligence that powers your paid marketing
Filter bots, build lookalikes, retarget lapsed players - all from real behavioral data, not guesswork.
Bot & Farmer Detection
Filter out bots, low-quality traffic, and farming accounts. Only spend on real players.
Geographic Intelligence
Know where your players are. Optimise campaigns and launch timing by region.
Spending Prediction
Predict spending potential using cross-game behavioral data. Focus on high-LTV players.
Conversion Forecasting
Engagement-based forecasting for conversion likelihood. Know who will convert before they do.
Lookalike Audiences
Export high-value segments for Facebook and TikTok audience matching. Find more of your best players.
Smart Retargeting
Custom audiences of lapsed signups with personalised, timing-optimised messaging across channels.
