Audience | Attribution
PC & console attribution that predicts who will buy
Attribute every channel effortlessly, with world-leading coverage. Predict which players will actually spend. Then drive personalised engagement automatically, turning wishlists into revenue.
Trusted by 800+ games
Measure every channel: paid, organic, and creators
Track every creator, PR hit, Discord post and paid campaign. Connect ad platforms directly, then send real player conversions back for optimisation.
- Meta
- Google Ads
- TikTok
- X
- Twitch
FragmentTrack everything that matters in one place, and optimize your growth
Immutable connects player activity across channels, follows every Steam wishlist back to its source, predicts likely player value, and turns those signals into better media, email, and creative.
01Tracked links
One link for every channel, campaign, and creator. Every click lands with its source attached.
02Store visits
See which clicks become store-page and game-page visits, split by paid and organic.
03Identity capture
Emails and linked accounts turn anonymous traffic into players you can actually reach.
04Conversion goals
Wishlist, email, download, purchase. Pick what counts, and each one traces back to its source.
05Postbacks
Real conversions flow back to your ad platforms, so their algorithms optimize for players, not clicks.
Know what to scale before launch
PC and console marketing data is fragmented and hard to act on. Immutable shows you where your wishlists come from, what each one costs, and which channels and campaigns deserve more budget.
Attribute beyond Steam's blind spots
Track more of the player journey than Steam's built-in attribution, including traffic that falls outside its logged-in and attribution windows.
Connect every channel
Bring paid, creators, organic, Discord and Steam together so you can compare performance in one place.
Know your cost per wishlist
Connect campaign spend to wishlist growth and compare efficiency across channels, campaigns and creatives.
Double down on what works
Send conversion signals back to your ad platforms and shift spend toward the campaigns driving results.
Turn anonymous traffic into players you can reach, and predict who's likely to buy
Most attribution tools stop at wishlists. Audience predicts whether each player will buy, using their history and behavioral data from 300M+ accounts. So instead of attributing blind wishlists, you know which ones will actually drive revenue at launch, and who to target next.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Identify likely buyers
We use player history and signals from 300M+ accounts to predict who will buy, so you can see which channels bring in your best players.
Build an audience for every launch
Reach players directly with personalised emails for your demo, launch, DLC, and future games.
The Immutable Data Network
How does it work?
Attribution is built on 300M+ gamer profiles and 800+ games, so it combines signals no standalone measurement tool can access. The result is a unified profile for every player you can use to predict value, personalize lifecycle marketing, and improve spend.
Play activity
- Hunt: Showdown 1896212h
- ARC Raiders96h
- Helldivers 247h
355h total · 17 sessions this month
Linked accounts
4 identities matched to one player
Purchase Insights
$784lifetime · 31 purchases
- ARC RaidersBought at launch
- Helldivers 2+ 6 in-game purchases
- Hunt: Showdown 1896+ 3 DLC
- Deep Rock GalacticBought on sale
- Lethal CompanyGifted to 2 friends
Attribution
- Reddit adLaunch trailer
- Game page visitEmail captured
- Steam wishlist2 days later
VastPeak91491
Unified player profile
- Playtime
- 355h· High
- Linked accounts
- Lifetime spend
- $784
- Acquired via
- Reddit ads
- Top genres
- Extraction, co-op shooter
- Region
- Japan
Sample profile
Immutable AI
Personalize every communication with your audience automatically, to drive engagement and purchase.
Attribution tells you what happened. Immutable AI turns it into the next budget shift, the next send, the next campaign.
Customer story
1047 Games
For the Empulse reveal, 1047 Games ran every channel through tracked links and owned identity capture, so every wishlist traced back to its source.
300K+
Steam wishlists in under two months
2.2x
wishlist to Early Access purchase rate
#1
Popular Upcoming at Steam Next Fest
