Audience | Attribution
PC & console attribution that predicts who will buy
Attribute every channel effortlessly, with world-leading coverage. Predict which players will actually spend. Then drive personalised engagement automatically, turning wishlists into revenue.
Trusted by 700+ games
Measure every channel: paid, organic, and creators
Track every creator, PR hit, Discord post and paid campaign. Connect ad platforms directly, then send real player conversions back for optimisation.
- Meta
- Google Ads
- TikTok
- X
- Twitch
FragmentTrack everything that matters in one place, and optimize your growth
Immutable connects player activity across channels, follows every Steam wishlist back to its source, predicts likely player value, and turns those signals into better media, email, and creative.
01Tracked links
One link for every channel, campaign, and creator. Every click lands with its source attached.
02Store visits
See which clicks become store-page and game-page visits, split by paid and organic.
03Identity capture
Emails and linked accounts turn anonymous traffic into players you can actually reach.
04Conversion goals
Wishlist, email, download, purchase. Pick what counts, and each one traces back to its source.
05Postbacks
Real conversions flow back to your ad platforms, so their algorithms optimize for players, not clicks.
Before launch, you spend without knowing what works
PC and console marketing data is incomplete, fragmented, and difficult to use. You can see clicks and wishlist totals, but not the full player journey, who is likely to convert, or how to improve the next campaign.
Most players go unattributed
Steam's built-in tracking only counts logged-in users who wishlist within 72 hours. Most journeys never get resolved.
Channels never join up
Ads, creators, Discord, email, and Steam appear as separate events instead of one player journey.
Wishlist quality is invisible
A wishlist is just a count. You can't tell who is likely to buy, spend, or disappear at launch.
The data can't improve your marketing
Even when data exists, it rarely feeds back into ad platforms, email, landing pages, or audience-specific creative.
Turn anonymous traffic into identified players - and predict whether they'll spend
We predict whether each player will buy, using their history and behavioral data from 700+ games. So instead of attributing blind wishlists, you know which ones will actually drive revenue at launch.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
The Immutable Data Network
How does it work?
Attribution is built on 300M+ gamer profiles and 700+ games, so it combines signals no standalone measurement tool can access. The result is a unified profile for every player you can use to predict value, personalize lifecycle marketing, and improve spend.
Play activity
- Hunt: Showdown 1896212h
- ARC Raiders96h
- Helldivers 247h
355h total · 17 sessions this month
Linked accounts
4 identities matched to one player
Purchase Insights
$784lifetime · 31 purchases
- ARC RaidersBought at launch
- Helldivers 2+ 6 in-game purchases
- Hunt: Showdown 1896+ 3 DLC
- Deep Rock GalacticBought on sale
- Lethal CompanyGifted to 2 friends
Attribution
- Reddit adLaunch trailer
- Game page visitEmail captured
- Steam wishlist2 days later
VastPeak91491
Unified player profile
- Playtime
- 355h· High
- Linked accounts
- Lifetime spend
- $784
- Acquired via
- Reddit ads
- Top genres
- Extraction, co-op shooter
- Region
- Japan
Sample profile
Immutable AI
Personalize every communication with your audience automatically, to drive engagement and purchase.
Attribution tells you what happened. Immutable AI turns it into the next budget shift, the next send, the next campaign.
Customer story
1047 Games
For the Empulse reveal, 1047 Games ran every channel through tracked links and owned identity capture, so every wishlist traced back to its source.
300K+
Steam wishlists in under two months
2.2x
wishlist to Early Access purchase rate
#1
Popular Upcoming at Steam Next Fest
