Immutable Attribution
Know who your players really are
Player intelligence beyond clicks. Understand motivations, spending patterns, and conversion likelihood - then act on it.
PC and console attribution has been broken for years
Mobile solved this a decade ago with device-level tracking. On PC and console, you get wishlists and download counts - but no idea who those players are, where they came from, or what they're worth.
Wishlists are anonymous
Steam gives you a number. You don't know who those players are, which campaign drove them, or whether they'll ever convert.
No cross-channel visibility
A player sees your TikTok, joins Discord, then wishlists on Steam. Traditional tools see three separate events, not one player journey.
Quality is invisible
An influencer drives 5,000 signups but most are bots. Another drives 200 that all convert. Without player-level data, you can't tell the difference.
The Data Network
Player intelligence no one else has
Because Immutable powers 700+ games, we see player behavior across the entire ecosystem. Attribution builds unified profiles by combining five data sources that are impossible to get anywhere else.
Play Activity
Engagement patterns, session duration, retention rates
Linked Accounts
Discord, Twitter, and Telegram presence and activity
Transaction Data
Spending habits, purchase history, and in-game economy activity
Cross-Game Activity
Behavioral patterns across other games in the Immutable ecosystem
Four attribution models
Different ways to understand what drives your players
Source Attribution
Identify which channels drive signups - paid ads, organic social, influencers, referrals, or direct traffic.
Value Attribution
Track which sources generate paying, engaged players - not just raw signup numbers.
Cross-Channel
Map complete player journeys across multiple touchpoints. See the full path from discovery to conversion.
Cohort Analysis
Compare player groups by acquisition source, signup timing, or behavioral patterns to find what works.
Intelligence that powers your paid marketing
Filter bots, build lookalikes, retarget lapsed players - all from real behavioral data, not guesswork.
Bot & Farmer Detection
Filter out bots, low-quality traffic, and farming accounts. Only spend on real players.
Geographic Intelligence
Know where your players are. Optimise campaigns and launch timing by region.
Spending Prediction
Predict spending potential using cross-game behavioral data. Focus on high-LTV players.
Conversion Forecasting
Engagement-based forecasting for conversion likelihood. Know who will convert before they do.
Lookalike Audiences
Export high-value segments for Facebook and TikTok audience matching. Find more of your best players.
Smart Retargeting
Custom audiences of lapsed signups with personalised, timing-optimised messaging across channels.
Same $10K campaign. Different insights.
Traditional tracking vs Immutable Attribution on an identical summer campaign spend.
Traditional
400
Wishlist conversions
???
ROI unknown
With Audience
320
Qualified players (80%)
$15,200
Predicted LTV · 52% ROI
Everything in one dashboard
All accessible through Hub - from high-level KPIs to granular cohort analysis and launch forecasting.
Overview
Signups, conversion, engagement at a glance
Sources
Attribution by channel and campaign
Segments
Player breakdown by value and behavior
Campaigns
Marketing performance and ROI
Predictions
Launch forecasting and trends
