Robbie Ferguson

Robbie Ferguson is Co-Founder and President of Immutable, an AI growth platform that helps video games and publishers increase wishlists, revenue, and engagement. He is also Co-Founder and General Partner of Inevitable Games Fund, a $100 million games and AI fund.

Since co-founding Immutable in 2018, Robbie has helped Immutable raise more than $300 million, and helped over 800+ games, from independent studios to publishers such as Ubisoft. He has also shipped games generating between $1 million and $110 million in lifetime revenue.

Robbie writes about practical game growth, including Steam marketing, wishlist acquisition, store-page conversion, Next Fest, launch strategy, and player engagement. He also hosts The Game Launch Podcast, where he breaks down real launches with the developers and publishers behind them.

Robbie's favourite game is Elden Ring, and he will defend to the death that AOM is superior to AOE.