Tom Humphrey is Growth Strategy Lead at Immutable, where he works with studios on the go-to-market side of a launch: turning store-page traffic into wishlists, wishlists into Day 1 players, and players into a returning audience. He writes practical guides on the parts of growth studios most often get wrong, from Steam store optimization to influencer and community strategy, grounded in what Immutable sees across 700+ games.
Articles by Tom Humphrey
Guide
How to Start a Game Studio in 2026
Prove player demand before committing to structure, headcount, or funding.
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How Much Does Steam Take?
Steam's revenue share, the fee tiers, and what developers actually keep.
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How to Market an Indie Game in 2026
A data-backed marketing plan for indie studios working on a small budget.
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Game Influencer Marketing
A practical playbook for working with creators in the run-up to a Steam launch.
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Steam Capsule Art: Best Practices
How to design capsule art that earns the click at thumbnail scale.
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Steam Capsule Sizes + Templates
Every Steam capsule dimension, with ready-to-use templates.
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How Steam Tags Work
How Steam's tag system drives discovery, and how to choose the right ones.
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Steam Wishlist Conversion Rates
What the average wishlist-to-sale conversion actually looks like in 2026.
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Proving Traction to a Publisher
The demand evidence publishers and investors actually want to see.
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Building an Owned Audience
Why an owned audience matters, and how to build one before launch.
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