Why should I choose Immutable over Lurkit?

Immutable shows which creator's traffic became a wishlist, signup or paying player, and keeps those players in an audience the studio owns. Lurkit's public pages describe a creator CRM, key and asset delivery, and paid Quests with per-creator engagement, impression and viewership reporting.

How does Immutable compare to Lurkit for creator campaign measurement?

Immutable attributes signups, quest completions and purchases to the referring creator link, and splits the wishlist chart by creator. Lurkit's Quest reports cover engagement, impressions and viewership per creator. Its public pages do not describe player-level signup or purchase attribution.

What features set Immutable apart from Lurkit?

Immutable combines player-level attribution on creator links, CPA and revenue-share creator pay, one owned player profile across channels, and lifecycle email through Engage.

Does Immutable work with tools I already use?

Yes. Studios bring existing creator relationships into Amplify and track them through self-serve in Hub, including creators first contacted through a creator CRM such as Lurkit.

What results have studios seen with Immutable?

1047 Games reached 300K+ Steam wishlists for Empulse in under two months, and its owned fans converted to Early Access purchases at 2.2x the rate of other wishlists. The full breakdown is in the 1047 Games case study.

Immutable vs Lurkit: Which Should Studios Use?

Immutable vs Lurkit

Immutable Amplify follows each creator-referred player from the creator link through signup, quest completion and purchase, then keeps that player in an audience the studio owns.

Published September 24, 2026

2 min read

By Robbie Ferguson

Co-Founder & President at Immutable

See how Amplify tracks creator-sourced players

Why studios choose Immutable

Judge creators by player outcomes

Compare creators on the signups, quest completions and purchases their links produced.^[3]

Creator acquisition sits inside the whole growth stack

Each creator's referral link attributes back to one player profile the studio owns, with email, Discord and wishlist in the same record.^[4]

Bring your own creator relationships

Studios can track the creators they already work with through Amplify's self-serve tracking in Hub.^[3]

Proof: 1047 Games used Immutable to turn Empulse reveal traffic into an owned audience: 300K+ Steam wishlists in under two months.^[7]

Owned fans then converted from wishlist to Early Access purchase at 14.0%, against 6.4% for wishlists with no owned contact, a 2.2x lift.^[7]

Immutable vs Lurkit at a glance

Capability	Immutable	Lurkit
Ties creator links to player signup, quest completion and purchase	Yes^[3]	Player-level signup and purchase attribution not published^[1],[2]
Creator-referred players land in one player profile the studio owns	Yes^[4]	Not published^[1]
Pays creators by flat fee, CPA, revenue share or hybrid	Yes^[3]	Creators are paid on Quest completion at a rate agreed per creator; CPA and revenue-share models not published^[2]
Lifecycle email to creator-sourced players	Yes, through Engage^[4]	Not published^[1]
Channels tracked	Twitch, YouTube Live, Kick, YouTube, TikTok, Instagram, Discord, Reddit, Twitter^[3]	Twitch, YouTube, YouTube Shorts, TikTok^[1]

Every Lurkit cell above is checked on Lurkit's own site and dated 2026-09-23.

What makes Immutable different

Judge creators by player outcomes

Every tracked link carries its source through the click, the store visit and the wishlist, so a studio's wishlist chart splits by channel, campaign and creator.^[5]

Amplify follows the referred player through signup, quest completion and purchase. Studios pay creators by CPA per signup, revenue share on player spend, flat fee, or a hybrid.^[3]

Creator acquisition sits inside the whole growth stack

Creator links feed the same player profile as Steam link tracking and ad spend, so a Twitch campaign and a paid campaign are compared on the same terms.^[4]

The studio owns each player profile. Engage sends lifecycle emails to convert wishlists, and studios can email the same players for every future DLC, expansion and game.^[4],[6]

Bring your own creator relationships

Amplify's tracking and attribution run on a studio's existing creator relationships through self-serve in Hub, across Twitch, YouTube Live, Kick, YouTube, TikTok, Instagram, Discord, Reddit and Twitter.^[3]

Sources

Lurkit, Creator CRM solution page, accessed 2026-09-23. Describes creator CRM, manual verification, asset and game-code delivery, communication, content tracking, and tracking across Twitch, YouTube, YouTube Shorts and TikTok.
Lurkit, Paid Quests solution page, accessed 2026-09-23. Describes negotiated creator pricing, payment on Quest completion, CTA and target-URL sharing, and engagement, impression and viewership reporting per creator.
Immutable, Amplify creator marketing page (/social), accessed 2026-09-23.
Immutable, Audience page (/audience), accessed 2026-09-24. States the owned player profile and Engage lifecycle email.
Immutable, Attribution page (/attribution), accessed 2026-09-23.
Immutable, Audience page (/audience), accessed 2026-09-23.
Immutable, 1047 Games case study (/customers/1047-games), accessed 2026-09-24.

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