Question 1

What does Immutable's growth platform do?

Accepted Answer

Immutable is an AI-native growth platform for games. It captures, identifies, and activates audiences across every stage of a game's launch, from anonymous web traffic, through Steam wishlist, through purchase, through retention. The platform is used by Ubisoft, NetMarble, and over 700 funded games launching on Steam, console, and cross-platform.

Question 2

What's the average Steam wishlist-to-player conversion rate?

Accepted Answer

Industry average has fallen from roughly 20% in 2018 to 5–10% in 2026. Most studios pour budget into top-of-funnel wishlist generation but lose the majority of those wishlists at launch. Immutable's activation engine has delivered a significant increase in wishlist conversion across launches that pair the wishlist with email, Discord, and personalised pre-launch activation.

Question 3

How does Immutable help me prove traction to publishers and investors?

Accepted Answer

The platform turns anonymous Steam traffic into a contactable, attributable, and segmentable audience asset. Publishers want three things: quality of game, credibility of team, and provable traction. Immutable generates the proof, attributable wishlists, identified high-spend-propensity players, and conversion data, that publishers and investors actually evaluate.

Question 4

What is an 'owned audience' and why does it matter for games?

Accepted Answer

A Steam wishlist is a one-time event: you can't email the user, you can't retarget them across platforms, you can't activate them for a sequel. An owned audience is a permanent record of each player (email, Discord, Steam handle, device IDs) that you control. The earlier you start building it, the more valuable each future launch, DLC, and sequel becomes.

Question 5

Does Immutable work for games not on Steam?

Accepted Answer

Yes. The platform is cross-platform, Steam, console, mobile, and direct distribution all work. Attribution, audience capture, and activation operate the same way regardless of where the player ultimately buys or downloads.

Convert cold traffic into paying players

Turn anonymous traffic into identified players

Turn anonymous traffic into identified players

Build rich player profiles from every touchpoint

AI-powered campaigns that convert at scale

Measure what works, double down on it

Launch again (and again, and again...) with your owned audience

Frequently asked questions

Join 700+ funded games
growing with Immutable

Convert cold traffic into paying players

Turn anonymous traffic into identified players

Turn anonymous traffic into identified players

Build rich player profiles from every touchpoint

AI-powered campaigns that convert at scale

Measure what works, double down on it

Launch again (and again, and again...) with your owned audience

Frequently asked questions

Join 700+ funded games growing with Immutable

Join 700+ funded games
growing with Immutable