Growth Product Overview

Growth ProductOverview
Audience
  • Immutable Game Page — an audience-facing surface, designed to be the primary landing page for your game, optimized to engage potential gamers and onboard them into your UA funnel.
  • Immutable Insights — a studio-facing portal to explore, and engage with your audience, based on user-provided data and Immutable's attribution and value analytics. Embedded in the audience and channel diagnostics are our personalized lifecycle marketing, engagement, and recapture tooling and workflows to help improve UA funnel performance.
Growth ProductOverview
UA Boost
  • Paid user acquisition management, including approach, account setup, execution, creative testing and iteration, optimisation of conversion and agreed ad spend.
  • Media/ad buying as determined by initial optimisation of agreed media/ad spend.
  • Analytics, attribution, and performance measurement support, including channel alignment, reporting, and insights to inform ongoing user acquisition decisions.
Quest Boost
  • Quests to drive players to in-game milestones.
  • Reward players with Weekly Points for quest completion.
  • Launch feature tile on Immutable Play.
X Boost
  • KOL engagement of target audience via X.
Twitch Boost
  • KOL engagement of target audience via Twitch.
  • Twitch Audience page seamless streamer reward activation.
Channel Coaching
  • Coaching for use of the Audience product across first and third-party channels.