What is Immutable AI?

Immutable AI helps game teams understand what is working, what is not, and what to do next to grow before launch. It turns your game, Steam page, and launch timeline into a prioritized weekly plan for growing wishlists.

How does it recommend priorities?

It uses your game context, launch timeline, Steam page, audience data, traffic, and engagement signals to rank actions by likely impact and urgency, so the top of your list is always the highest-leverage thing to do this week.

Can I connect my Steam page?

Yes. Immutable AI supports Steam page context and pre-launch growth workflows, so recommendations and wishlist measurement are grounded in your actual store presence.

Is this only for pre-launch games?

It is most useful for teams preparing for a demo, festival, trailer beat, or launch, but the same insights also help post-launch growth. The plan adapts as your milestones change.

Yes. Immutable is built with security and privacy as a foundation, and your unreleased-game data is handled accordingly. See our Trust page (immutable.com/trust) for our security and compliance posture.

Immutable AI for pre-launch games

Know what to do each week to grow wishlists before launch.

Immutable AI analyzes your live data across your page, demo, and channels, then hands your team the highest-impact actions to grow wishlists. Nothing gets missed, and nobody digs through dashboards.

Book a demo Read the Ubisoft case study

No prep needed: bring your Steam page and we'll build the first version of your pre-launch wishlist plan live on the call.

Immutable AIBearly Surviving

On track

days to launch

Next milestone

Demo Converting

Launch readiness

4/14 complete

Launch Growth Path

Foundation

Build audience & infrastructure

Growth

Drive demand & engagement

Launch

Convert & ship

1
Foundation
Build audience & infrastructure
2
Growth
Drive demand & engagement
3
Launch
Convert & ship

View full path

This Week's Priorities

1Scale organic content

High impactLow effort

2Steam page audit 54/100. Biggest win: upgrade capsule now

AI insight

3One angle is beating your others. Make 2 more Balatro vs X videos

High impact

Recommendations generate in real time with live game & attribution data.View full plan

View full plan

Launch planning

A clear plan from now to launch.

Immutable AI builds a personalized launch plan, tracks your milestone progress, and keeps your team aligned on what matters most.

Milestone-based launch plan
AI readiness score
Custom target setting
Team visibility and alignment

Launch plan

Sample data

Milestones and progress to a successful launch.

Milestones

1Awareness Building100%
2Demo Converting67%
3Community Amplifying30%
4Launch Day Ready0%

Demo Converting

67%

2 of 3 tasks

Launch Steam Page

Get 30 demo reviews

Measure wishlist lift after demo

This week's priorities

Sample data

Launch Steam PageDue in 2 days

Get 30 demo reviewsDue in 5 days

Measure wishlist lift after demoDue in 7 days

AI insights

Players who watch 2+ minutes of gameplay video are 3.4× more likely to wishlist.

High impact

Reddit traffic is converting 28% above your site average this week.

Medium impact

Wishlist conversion drops after day 7. Send a follow-up update.

Quick win

ranked by impact × urgency

Priorities & insights

Get weekly priorities. Backed by AI.

Immutable AI analyzes your traffic, audience, and engagement to surface the actions that will make the biggest difference right now.

Personalized priority list
AI-powered insights
Impact and effort guidance
Actionable recommendations

Measure impact

See what drives real wishlist lift.

Understand which channels, content, and campaigns drive the most wishlists, so you can invest where it counts.

Channel and campaign performance
Cohort and retention insights
Attribution and conversion tracking
Benchmarking vs. similar games

Sample data

42.8K

Total wishlists

+22%

6.4%

Conversion rate

+1.3pp

Steam

Top channel

28.4K

+18%

Launch lift

vs target

Wishlist lift over time

ActualProjected

May 1May 15Jun 1Jun 15

Top performing channels

Steam28.4K+32%

YouTube6.9K+18%

Reddit3.8K+24%

Discord2.1K+11%

TikTok1.0K+9%

Every week before launch compounds.

Steam shows your game to more players the more wishlists you have, so the work you do now is worth more than the same work after launch. Immutable AI makes sure you spend each of those weeks on the highest-impact action.