Immutable Insights
Industry benchmarks and answers for game studios
Straight answers to what studios actually ask before launch, from working with Ubisoft, NetMarble, and 700+ games.
What's the average Steam wishlist conversion rate in 2026?
Wishlist-to-player conversion has fallen from ~20% in 2018 to 5–10% in 2026. Here's why, and how the leading launches close the gap.
Read moreHow do I prove traction to a game publisher or investor?
The three pillars publishers actually evaluate, what's replaced raw wishlist counts, and how to build pitch-deck-ready proof in 90 days.
Read moreHow do I build an owned audience for my game?
Why a Steam wishlist is a one-time event, and how to turn each captured player into a permanent asset across every future launch, DLC, and sequel.
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