Our co-founder and president, Robbie Ferguson, recently sat down to discuss Immutable's partnership with MARBLEX, Netmarble's blockchain gaming powerhouse.
This collaboration is set to redefine the web3 gaming landscape, and Robbie had plenty to say about why this is such a big deal for gamers and the industry at large.
Here are the key takeaways from the interview:
The current state and future of web3 gaming with MARBLEX
Robbie is incredibly bullish on the future of web3 gaming, and this partnership is a testament to that optimism.
"Essentially from day one, MARBLEX is gonna have some of the most popular games in the web3 space," he stated. "We are gonna be taking games who already have millions of users and hundreds of millions of dollars of cumulative revenue in web2 and expanding those with web3."
He went on to emphasize the significance of this move: "This is really a landmark shift for a major global gaming company to making such a commitment to web3."
We know this is a big deal for gamers, so Robbie laid out his vision:
"The whole reason we're doing this is to shift the paradigm of what ownership means in a digital context for gamers. Every single year, gamers spend 150 billion dollars on in-game transactions they don't own and can't sell. Our vision is to create a world where that is real value, that they can trade, sell, exit, use in other games, and ultimately have property rights over."
Overcoming challenges for mainstream adoption
While Robbie is excited about the partnership's potential, he acknowledges the challenges ahead.
"One of the biggest challenges is going to be the sheer scale of users that MARBLEX is going to be bringing," he explained. "But secondly, the fact that we're integrating with live games, with live communities and live players."
Robbie highlighted how Immutable's expertise is perfectly suited to tackle these challenges: "Where we specialize is taking huge enterprise clients and helping them to move into the space with no brand backlash, with a sustainable economy that isn't going to break, with security that isn't going to leave users out of pockets or funds."
He added, "This will be by far the fastest way to mainstream web3 gaming: by taking games that are already successful."
Immutable's technological edge
Robbie didn't hold back (and why should he!) when explaining why Immutable is the perfect partner for MARBLEX.
"We can handle scale of millions of players, there are no gas fees, they're entirely abstracted away, which leads into the user experience to end players being identical to if they were playing the game ordinarily," he shared.
This seamless user experience is thanks to our solid infrastructure provided by Immutable Passport and Checkout.
He went on to highlight Immutable's unique position in the industry: "We are not just here as generalized infrastructure to service everything from DeFi to collectibles. We're here to make games mainstream with real digital property rights."
The Asian market: A crucial frontier for web3 gaming
Our partnership with MARBLEX underscores the importance of the Asian market in Immutable's global strategy. Robbie, who grew up in Hong Kong, knows firsthand the significance of this region.
"If you look at where the highest per capita spent is and where gaming assets are most important to people, it's in countries like Japan and South Korea," he explained. "If you look at where the highest adoption of crypto wallets and web3 gaming today is, it's in a lot of these economies and countries."
P.S. Last week, we helped co-host Korea Blockchain Week with MARBELX. Check out the key highlights below!
‘Game On, Chain On’ Recap - Behind the Scenes
He also praised South Korea's role in gaming innovation: "South Korean companies with Netmarble and MARBLEX at the forefront are genuinely committed to innovation, not just hedging their bets on what will be the next disruptive technology. They want to be proactively the first to come up with better models for gamers."
Immutable is where you go to play web3 games
As the #1 web3 gaming platform in the world, we're not just talking about the future of gaming – we're building it. This partnership with MARBLEX is a giant leap forward in our mission to bring true digital ownership to millions of gamers worldwide.
"We are here to change the $150 billion that's spent every year on in-game items. And to make sure players can sell it and have property rights to it," Robbie affirmed. "And to get there, we need incredibly fun games and incredibly simple user experience and security that games in 5 billion companies like Netmarble can rely on."
With Immutable's cutting-edge technology and MARBLEX's portfolio of beloved games, we're set to create the next generation of web3 gaming hits.
Join us during these exciting times – and start your Main Quest! – to experience first-hand the benefits web3 gaming has to offer.
The future of gaming is here, and it's on Immutable.
