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2/24/2024

How Web3 Unlocks Player-Driven Gaming Economies with Secondary Markets

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TL;DR

For years, video game publishers have maintained rigid control over in-game economies and dictated terms of player ownership. 

In the worst cases this led to catastrophic losses for players - like the OPSkins incident in 2018 when Valve suddenly terminated trading bots, causing players to lose $2 million worth of rare cosmetic items like CS:GO weapon skins. Or the World of Warcraft shut down in China after 14 years of operation that wiped out 3 million player accounts overnight.

These incidents reveal a stark truth: despite spending endless hours grinding for rare gear or building up characters, players have no real ownership over their in-game items. 

Game companies can alter service terms on a whim, revoke access, delete items, or shutter entire virtual worlds. 

Gamers are left powerless and at the mercy of centralized decision-making.

Gray markets for in-game items have been a mainstay in the gaming industry

Historically, secondary markets have extended beyond just the sale of used games, particularly with the emergence of platforms like IGE (Internet Gaming Entertainment) in 2001. 

IGE gained popularity by selling in-game items for real money, catering to players who wished to acquire World of Warcraft currency without dedicating extensive hours to farming. Although Blizzard took action to ban accounts associated with "gold farming," a quick search for "WoW gold" even today reveals many suppliers are still active. 

The bottom line here is secondary markets are nearly impossible to completely ban or dismantle as long as there is a demand for scarce or hard-to-earn game assets.

Blockchain technology enables gamers to securely own in-game items

With blockchain technology, the power now shifts back to gamers, as it enables genuine ownership lacking in traditional gaming models. 

Your in-game items become permanent blockchain entries rather than data on a centralized company server. That rare NFT armor or virtual land plot exists securely and independently on the blockchain and you're free to trade these assets on open marketplaces as you wish.

With blockchain, game publishers have no unilateral rights to your hard-earned in-game items as you have true ownership. 

NFT marketplaces allow gamers to buy, sell, or trade in-game assets across multiple games

Unlike closed ecosystems in traditional gaming, NFT trading platforms like the Immutable Marketplace connect players with an extensive variety of digital items from across different games in the Immutable ecosystem.

Digital offerings span in-game commodities like rare character skins, unique weapons, abilities, virtual real estate parcels, avatar characters, and more.

For example on TokenTrove, an NFT marketplace based on Immutable, users can buy Gods Unchained cards, Illuvium land plots, and Habbo Hotel items, among many others.

Gods Unchained & Habbo Hotel items on Tokentrove

These items are not just in-game items but represent a uniquely identifiable NFT secured by blockchain technology.

Immutable is accelerating the shift toward player-driven gaming economies

Blockchain technology unlocks a player-driven gaming economy through:

  • True digital ownership of gaming assets
  • Open secondary markets and free trade of assets
  • Secure trading platforms and seamless user experience

Platforms like Immutable provide the end-to-end infrastructure for mainstream blockchain adoption by delivering user-friendly, gasless environments optimized for secondary markets. 

Anyone can easily buy, sell, or transfer gaming assets with minimal friction.

Visit these Immutable marketplaces now:

Immutable

The Immutable marketplace has all our collections and advanced trading features: offers, price history, stats, trends, and more.

Visit Immutable Marketplace 

AtomicHub

AtomicHub is the leading high-scale NFT platform for creating, trading, and buying / selling NFTs that is already used by millions of loyal users.

Go to AtomicHub

TokenTrove

A curated marketplace experience with customized collections, powerful filters, stacked listings, and charted price history.

Go to TokenTrove

Sphere

Soon you will be able to buy, sell and trade gaming assets on the Immutable zkEVM and Beam

Go to Sphere

Immutable is a global leader in gaming on a mission to bring digital ownership to every player by making it safe and easy to build great web3 games.

For more information, please visit: https://www.immutable.com/

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