While NFTs have been firmly implanted within the cultural zeitgeist, there’s still a ways to go for long-term mass adoption. While part of this can be chalked up to a lack of broader education around Web3, a larger portion can be attributed to a lack of accessibility.
That’s why the premier NFT marketplace, Nifty Gateway is tackling this issue head-on.
Founded by Duncan and Griffin Cock Foster in 2019, and acquired by Gemini in 2022, Nifty Gateway was built upon a very simple mission - to make NFTs accessible to everyone. As prominently featured on their website, the team will not rest until 1 billion people are collecting NFTs.
And Nifty Gateway is humming right along on that journey. In an industry where technology often overrides user experience, Nifty has distinguished itself as the most user-friendly and accessible place to purchase NFTs. With flexible payment and storage options, new collectors can opt to buy NFTs with a credit card and store their NFT in a custodial wallet, while more experienced collectors have the option to use cryptocurrency and connect to their personal wallets directly.
And its efforts have paid off. Today, Nifty Gateway supports more than 1,000,000 collectors and 1,000 creators on its platform -- featuring the work from some of the top artists in the world, including Beeple, Pak, XCOPY, and more. With tasteful curation from the Nifty Gateway team, hundreds of thousands of NFTs have been minted on the marketplace.
But while Nifty Gateway has earned recognition within the photography, music, PFP, and 3D NFT communities, it’s distanced itself from gaming due to the previously inescapable problems surrounding Ethereum microtransactions. Misaligned with Nifty Gateway’s mission around accessibility, unpredictable gas fees and long transaction times were incredibly off-putting to both gamers and casual collectors alike.
On the back of Immutable X’s powerful ZK-rollup technology, Nifty Gateway will launch a joint gaming pipeline, allowing gaming NFT projects and collectibles to seamlessly launch or drop within the Nifty Gateway ecosystem. All gaming NFTs will be minted fully carbon-neutral, to be bought, sold, and traded gas-free on Ethereum with the support of up to 9,000 transactions per second. And with access to the Immutable X global order book, all future in-game assets from Immutable’s partners will automatically be distributed on Nifty Gateway. Our utility and governance token IMX will also be available for purchase on the Gemini exchange.
“At Nifty Gateway, we believe that NFTs have the enormous potential to redefine the gaming experience. We are excited to be a part of that future with Immutable X.” Said Kevin Lee, Head of Product Marketing at Nifty Gateway.