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7/21/2023

Immutable Games Spotlight: IMVU Is the World’s Biggest Web3 Social Metaverse

IMVU is the World's Biggest Web3 Social Metaverse

The metaverse is one of the most exciting applications of web3 gaming. The popularity of web2 metaverses like Roblox shows that players are already spending multiple hours a day in virtual worlds even without the killer features web3 brings to the table, like true ownership of digital assets.

Read The Difference Between Web3 vs Web2 Gaming Explained

But web3 gaming will unlock the ability to create a metaverse beyond the hype; one with true ownership and utility that will empower creators and users. IMVU (imm-view), which already boasts millions of users, is the real deal.

Play IMVU Now!

What is IMVU?

IMVU is a social metaverse where users make avatars, create wearables, throw parties, and meet other like-minded people. They can interact socially and create friendships and relationships with users from all over the world.

IMVU features a robust creator economy where people can create and trade user-generated items on the platform. Alongside the digital item shop, users can perform gigs including things like being a personal shopper or wedding officiant, and earn VCOIN and VCORE.

IMVU has been around for 19+ years, and was ahead of its time as one of the original metaverse platforms.

“For many of our users, they just aren’t playing a game – they’re doing things like spending time with friends and family, creating an identity, or running a business," remarks John Burris, Chief Strategy Officer of Together Labs, of which IMVU is a division. "The digital ownership that NFTs and tokens provide make perfect sense given the core features of IMVU.”



"This is why for the past few years, we’ve worked hard toward converting IMVU to a true web3 metaverse.”  

IMVU is by far the most adopted Web3 Metaverse

IMVU has the numbers to back that up. Are you ready? Because these stats will blow your socks off:

  • 700 thousand daily active users
  • 4 million monthly active users
  • 350 million total user accounts
  • 200 thousand active creators
  • 20 million monthly digital item transactions (versus OpenSea’s 1.3 million)
  • 1.25 million active crypto wallets
  • 10 thousand new items created daily
  • 60 million user created items
  • Users from around the world in more than 120 countries 

Is your head spinning? Ours is! So how did they achieve these massive numbers?

“Unlike a majority of web3 projects, we began with an existing, already-successful product with millions of monthly users,” explains IMVU executive John Burris. He mentions that IMVU worked hard to educate that crowd on the benefits of web3 features like NFTs.

“To date we’ve had over 1.25 million users engage with crypto and NFTs on our platform. Over 60% of those users are female, and a majority of them are interacting with blockchain for the first time. That puts IMVU in a very unique position compared to other web3 projects.”

IMVU is launching Studio NFT Tools

The launch of the IMVU Studio NFT tools will further accelerate that growth and adoption. IMVU has a full creator-driven economy with more than 10 thousand items created every day. Now creators will be able to seamlessly mint their new digital items as NFTs on IMVU and sell to other users on IMVU without leaving the platform.

After creator-made NFTs, IMVU  is exploring improved  NFT functionality, including possible features like adding collections, rarity, rentals, NFT-based access to rooms/spaces, and much more. 

The IMVU team is also working on bringing external connectivity to the platform, allowing players  to connect and use external wallets with items and features unlocking based on off-platform NFTs

Play IMVU now!

IMVU is building on Immutable

Based in Silicon Valley, IMVU (imm-view) is the world's largest social web3 metaverse and a top-grossing app in the iOS/Apple App Store and Google Play Store, where millions of users customize their avatars and explore over 400,000+ destinations to connect with each other. Through chat and events, IMVU's massive metaverse enables and empowers friendship and human connection. A community of hundreds of thousands of creators powers IMVU's peer-to-peer economy by designing and selling virtual goods and destinations, adding to a growing catalog of 60 million items. The IMVU experience is available on web browsers, as a desktop app, and as an iOS and Android app. IMVU is a division of Together Labs.

“Immutable has been such a great partner. Time and again their engineering, product, and support teams have come and worked with us during crisis situations. We are always excited to work with such a dependable partner, and we look forward to continuing a long and fruitful relationship.” - Somnath Banerjee, Vice President Blockchain Technology at Together Labs.

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