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Guides & Insights
Playbooks, tools and insights for growing your game
Actionable guides, proven strategies and powerful tools to help you build, launch and grow a successful game.
Featured Guide
Steam Game Growth Guide 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Read the guideHow to optimize your Steam store page
Convert more visitors into wishlists and sales.
Steam wishlist conversion rates in 2026
Latest benchmarks and trends across top-performing games.
How to prove traction to a publisher
Show the data that matters and get publisher attention.
How to build an owned audience for your game
Turn players into fans and drive long-term growth.
Ubisoft Partners with Immutable on Might and Magic Fates
A legendary franchise returns. Ubisoft is building Might and Magic Fates — the 12th instalment in a series that's captivated millions since 1986 — with Immutable's infrastructure powering digital ownership and player rewards.
RavenQuest's Global Launch: From Indie MMORPG to Most-Streamed Title on Twitch
How Tavernlight Games built an MMORPG that hit 1 million unique Twitch viewers and 250,000 monthly active users — by putting gameplay first and treating technology as invisible infrastructure.
Asia's Gaming Giants Are Rewriting the Growth Playbook
With 826 million gamers and a market projected to reach $400 billion by 2034, Asia isn't just the biggest gaming market — it's where the future of player engagement is being defined.
Tokyo Beast: Bridging Competitive Gaming and Player Ownership
Japan's largest gaming-focused studio is building a title where every tournament match generates real value for players — and spectators can predict and profit from the action.
REVENGE: What Happens When Spectators Become Game Changers
Built by the team behind Far Cry 3, Rainbow Six Siege, and Fortnite, REVENGE introduces a three-tier gameplay model where watching is playing — and every spectator can change the outcome.
