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10/11/2023

Immutable and AWS: Investing in the Next Evolution of Gaming

White and purple text on a dark background, "Immutable & Amazon: Investing in The Next Evolution of Gaming"
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TL;DR

As the web3 gaming industry continues to experience increasing momentum and growth, Immutable has formed powerful strategic partnerships to make game development safer, simpler, and more accessible. In our latest step to accelerate mainstream adoption, Immutable has chosen a powerful ally in Amazon Web Services (AWS). 

Through our collaboration with AWS, Immutable will gain access to a vast pipeline of game studio leads and support for successful deal closures. Simultaneously, developers and studios get access to the most complete platform and ecosystem in web3 gaming. When data from the cloud is validated on Ethereum, a viable model for blockchain gaming gets realized. Together, Immutable and AWS are shaping the future of gaming.

Immutable and AWS's Collaboration

First, we’re thrilled to announce that Immutable has joined Amazon’s ISV Accelerate Program, a co-sell program for organizations that provide software solutions that run on or integrate with AWS. This will allow Immutable to gain access to expert resources from AWS to help secure prospective customers and ultimately close deals with major game studios from around the world. AWS Account Managers are financially incentivized to generate leads for Immutable and help us win new customers. Additionally, Immutable is able to provide AWS cloud credits to game studios through AWS Activate, which offers Immutable customers up to $100k to cover cloud services. We’re working closely with the team at AWS to make it simple and easy for games to build great games. 

With enhanced support for developers, deal referrals, and access to a robust pipeline of new deals, Immutable is in a unique position to change the landscape of gaming. Our ecosystem not only contains a vast amount of game studios and players, but also the ecosystem partners and infrastructure components required to maintain a safe and reliable environment. We believe blockchain technology will empower builders and gamers through blending the best technology in the gaming industry with true digital asset ownership. 

Why This Matters

Immutable’s trust in AWS is rooted in security, performance, proximity to users, and elasticity for developer environments. Throughout Immutable’s rapid growth, we have collaborated with industry leaders like GameStop, Illuvium, and more to incorporate our solutions into the existing game development process. As our company evolved, so did our needs. 

Built with Amazon EventBridge, a serverless service that uses events to connect application components together, and AWS Lambda, a serverless compute service, Immutable’s serverless architecture has allowed the platform to scale effectively to support its rapidly expanding product suite.

Through these services, Immutable has increased its scalability to handle a 10x increase in partnered games and improved reliability to enhance the customer experience through increased security and over 99 percent uptime. With AWS, more engineering teams can work simultaneously and autonomously via Immutable software, increasing the velocity of the platform’s feature releases in the rapidly evolving web3 gaming industry.

“Today, web3 gaming is one of the fastest growing sub-sectors of the blockchain industry and is already enjoyed by millions of gamers worldwide,” said John Kearney, head of startups, Amazon Web Services, Australia and New Zealand. “AWS is supercharging Immutable’s development by onboarding new game studios, and providing them with resources through our flagship AWS Activate startup program and AWS’s ISV Accelerate Program, which give them the tools to accelerate their global launch.”

We plan to continue investing in our infrastructure built on AWS so that we can scale as needed to support our upcoming offerings such as Immutable zkEVM. With Ethereum compatibility, Immutable zkEVM will help us expand offerings and support to our partners and help more developers build web3 games without needing to learn a new programming language.

Immutable is becoming the one-stop shop where game developers can find all the components they need to build an amazing web3 game, including streamlined distribution via our Global Orderbook and Marketplace Network, and wallet and transaction infrastructure via Immutable Passport and Immutable Checkout, respectively. Immutable hosts an entire suite of vertically integrated products for our platform services. These are hosted in AWS, utilizing an event-driven architecture:

Player Experience:

Revenue Engine:

Developer Experience:

Infrastructure:

Beyond being simply a platform or Layer 2 solution, Immutable is unique in the sense that we are a full-stack web3 gaming ecosystem:

Conclusion:

Immutable’s work with AWS is advancing the web3 gaming industry as a whole. Looking ahead, we are planning multiple product launches and industry partnerships in 2023 and beyond. In collaboration with AWS, we are also working on go-to-market programs to accelerate the onboarding of game studios to web3 and drive digital ownership to millions of gamers globally.

Together, we are providing the infrastructure, support, scale, and tooling required to make building web3 games safe and easy. 

Learn more and build your next game on easy-mode with Immutable, the one-stop-shop platform for building and scaling mainstream-ready web3 games.

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