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August Recap: Ramping Momentum for Web3 Gaming and Immutable

Text description text: August Recap: Ramping Momentum for Immutable and Web3
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As web3 continues moving forward at the speed of light, momentum is everything. While every month at Immutable represents huge strides in bringing true digital ownership to the world, August was one of the most exciting and important periods of both Immutable’s history and web3 gaming as a category.

We wanted to wrap up and highlight our favorite momentum beats from the past few weeks to highlight why this will be looked back upon as an important turning point in bringing true digital ownership to the world.

Immutable zkEVM Testnet Launch

The Immutable zkEVM Testnet, featuring all of Immutable’s platform products, went live earlier this month! 

This monumental achievement is a culmination of the months of hard work from both the Immutable and Polygon Labs team. In a broader sense, the Immutable zkEVM Testnet launch represents a significant milestone for the web3 industry.

Why this matters:

Immutable zkEVM represents the gold standard of the Ethereum gaming ecosystem - one that benefits players, studios, and developers. Most importantly, it makes it easier to build great web3 games.

  • Network effects - gain access to the combined network of Immutable and Polygon to make acquiring gamers, tools, and funding easier than ever. Build on the most cutting-edge technology in gaming with the largest ecosystem in web3.
  • Decrease development costs - easily migrate existing smart contracts to the Immutable zkEVM environment or use our smart contract templates so you don’t have to start from scratch and can spend more of your resources building a great game.
  • Enhanced gameplay mechanics - Implement advanced functionality within your game to provide optimal player experiences. Staking, crafting, upgrading, and incorporating NFTs that can equip other NFTs are all possible with Immutable zkEVM.
  • Seamless interoperability - With Immutable zkEVM, game developers can create games that are seamlessly interoperable with other games or platforms in the Ethereum ecosystem, enabling broader ecosystems and economies of scale.
  • Secure gaming environment - allowlisting (Mainnet only) as a quality control measure has been implemented to protect studios and users from malicious activity, poorly designed contracts or validators, and conserve the chain’s bandwidth for gaming-specific activity.

The response so far has been incredible: We have seen a 10x increase in game developer signups since the Immutable zkEVM Testnet launch!

Immutable at GamesCom 2023

Did you spot us in Cologne, Germany at GamesCom?

Beyond the party bus, balloons, and theatrics - attending and supporting these industry events are important to us. Why?

As Immutable continues to expand and lead the next revolution in gaming, we recognize the importance of having boots on the ground, speaking to game studios, developers and decision makers in the industry. Web3 should be about embracing and building collaboratively to lift the space together, not building in silos.

For too long, the divisive narrative between traditional games versus web3 gaming has held the industry back. It’s time to unite together and find our common ground and discuss the best ways to build a cohesive vision for the future of gaming - one that aligns incentives between businesses and consumers, and empowers creators, developers, and players alike.

We’re not stopping there, Immutable is showing up where it matters. Check out all the upcoming events around the world we’re attending - we’ll see you there.

Immutable Passport: Redefining Player Acquisition

When we  announced Immutable Passport earlier this year, one of the core beliefs we expressed as a major barrier to mainstream adoption of web3 gaming was user experience. Most mainstream gamers barely understand the intricate workings of web3 wallets. Even web3 native players face friction by maintaining multiple wallets, some of which are created without them even knowing. 

Earlier this month, we released a case study with 7,000 gamers to test our hypothesis, and the results are in. When we presented two groups with either an Immutable Passport sign-up flow, versus a traditional email and wallet creation sign-up flow, players were twice as likely to convert.

This is a huge validation step in solving for the mainstream user experience, and we can’t wait for the future of Passport as the key to unlocking the massive scale for billions of players across the world.

1.7 million active gamer wallets…so far

The Immutable growth flywheel is integral to our strategy to bring web3 gaming to the world. A core component of this flywheel is building the strongest network effects of players and games in the world.

We are incredibly proud to share that Immutable has hit 1.7 million active gamer wallets. We wanted to take a step back and say congratulations to all the gamers, builders, and believers in the Immutable Community!

This is huge, but the work is far from done. Immutable's collective mission is to bring true digital ownership for all players. For the Immutable Community to become the biggest in web3 gaming, developing the strongest network effects will be crucial as every new developer and gamer adds exponential value to the Immutable ecosystem. 

We can’t wait to keep turning this flywheel - players are coming to where the games are, and games are building where the players are.

A New Framing of Immutable Products

As we continue to evolve the way we communicate our value to the market, it is critical that our product solutions are addressing real problems that game studios are facing today. 

Instead of independently evaluating the merits of each individual product, game studios can now think of our offerings in 4 categories:

Player Experience: how players interact with your game

Revenue Engine: how your game makes money

Developer Experience: how your game integrates with Immutable products

Infrastructure: how you scale your game

What's Next?

The tides are shifting in web3, and Immutable is leading the charge. While we take a moment to reflect on the tremendous progress for the web3 gaming industry and community this past month, we are eagerly looking forward in the coming months for much more to come. Exciting game launches, product announcements, partnerships, and events to come.

To stay up to date on all the latest news with Immutable and web3 gaming, follow us on Twitter and join our Discord community.

Check out all the amazing games building on Immutable.

Are you building a game? Learn more about how Immutable enables anyone to build a web3 game on easy mode.

If you are a studio, reach out to us - we'd love to hear from you!

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