The Ultimate Guide to a Successful Steam Launch

Launching on Steam is more competitive than ever - thousands of games drop every month, and even great ones can disappear overnight. We’ve seen it time and again: studios pour their hearts into development, but 99% forget to put the same energy into visibility, marketing, and launch strategy where success is really decided.

This FREE guide distills learnings from studios that have hit 7-figure revenue and millions of players. Inside, you’ll learn how to structure your pre-launch, track the right metrics, and turn Steam’s algorithm into your launch engine.

Whether you’re an indie or AA developer, the Immutable playbook will help you build wishlist momentum, engage an high-intent audience, and sustain growth long after launch day.

The team at Immutable have gathered these valuable insights from working with hundreds of game developers, spending tens of thousands of hours analysing Steam wishlist velocity data and approaching game launches proactively and algorithmically.

What’s Inside Our Steam Guide

• Immutable’s tried and tested Steam Launch Framework: a step-by-step playbook built from 700+ successful launches
• Insights into what 99% of studios do wrong