Thank you for your interest in us! We kindly ask that you follow our guidelines when it comes to using & sharing our brand.
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Our guidelines explain how to use our Brand assets in a way that ensures a consistent and meaningful experience of the Immutable Brands. In most cases, you’ll need to get our permission first.
The weighted palette shows the desired distribution of colour across the brand. The concept of the iridescent blend comes from the notion of blending together all the colour from the content on the network providing a dynamic colour range to use in highlighting and providing contrast.
Iridescent Bitmap Blend
Iridescent Radial Blend
Suisse Int’l is a premium sans serif typeface from ‘Swiss Typefaces’ foundry. Suisse should be the first choice typeface for all brand marketing communications and designed collateral.
Roboto is a Google font and can be used as a primary typeface only for body copy where it is beneficial to have a slightly more condensed look. Roboto has been implemented on the developer docs website and will be used throughout product design in conjunction with Suisse Int’l.
The Immutable word mark and symbol combine to form the overall logo which is available in a stacked and horizontal version. Either logo variation can be used and it is at the designer's discretion which fits best for each application.
The Immutable X symbol has been retained but is now housed within a sphere shape. The sphere shape provides the opportunity to run colour and imagery through it to bring the logo mark to life, reinforcing the idea that Immutable X is powering and enabling it all to happen.
Immutable Games Studio is the global leader in web3 game development and publishing. The logo is based on a chest plate of armour, symbolising strength and bravery. A shield is also hard to penetrate which symbolises the literal meaning of Immutable.