Welcome to the world of Immutable

Thank you for your interest in us! We kindly ask that you follow our guidelines when it comes to using & sharing our brand.

I need assets for

Immutable logo
Immutable X logo
Immutable Game Studio logo

Our guidelines explain how to use our Brand assets in a way that ensures a consistent and meaningful experience of the Immutable Brands. In most cases, you’ll need to get our permission first.

Our Colours

The weighted palette shows the desired distribution of colour across the brand. The concept of the iridescent blend comes from the notion of blending together all the colour from the content on the network providing a dynamic colour range to use in highlighting and providing contrast.
Weighted Palette
Near Black
#131313
White
#FFFFFF
Light Grey
#E0E0E0
Light Blue
#36E0F8
Teal
#1F8290
Blend palette
Iridescent Bitmap Blend
Iridescent Radial Blend

Our Typography

Suisse Int’l is a premium sans serif typeface from ‘Swiss Typefaces’ foundry. Suisse should be the first choice typeface for all brand marketing communications and designed collateral.

Roboto is a Google font and can be used as a primary typeface only for body copy where it is beneficial to have a slightly more condensed look. Roboto has been implemented on the developer docs website and will be used throughout product design in conjunction with Suisse Int’l.
Image showing the Suisse fontImage showing the Roboto font

Logo Marks

The Immutable word mark and symbol combine to form the overall logo which is available in a stacked and horizontal version. Either logo variation can be used and it is at the designer's discretion which fits best for 
each application.
Black on Light Stacked
White on Dark Stacked
Black on Light Horizontal
White on Dark Horizontal
The Immutable X symbol has been retained but is now housed within a sphere shape. The sphere shape provides the opportunity to run colour and imagery through it to bring the logo mark to life, reinforcing the idea that Immutable X is powering and enabling it all to happen.
Black on Light Stacked
White on Dark Stacked
Black on Light Horizontal
White on Dark Horizontal

#onIMX Badges

Join the ranks of the best web3 games that are building #onIMX. Feel free to use this badge on your socials, website, and beyond.
Immutable Games Studio is the global leader in web3 game development and publishing. The logo is based on a chest plate of armour, symbolising strength and bravery. A shield is also hard to penetrate which symbolises the literal meaning of Immutable.
Black on Light Stacked
White on Dark Stacked
Black on Light Horizontal
White on Dark Horizontal

Logo Misuse

It is important that the brand marks are tightly controlled and not manipulated in any way. These principles below apply to all logos in the Immutable Suite.
Do not adjust sizing of elements
Example of the Immutable logo being used incorrectly
Do not use drop shadows
Example of the Immutable logo being used incorrectly
Do not rotate logos
Example of the Immutable logo being used incorrectly
Do not apply irridescent blends through logos
Example of the Immutable logo being used incorrectly
Do not use keyline variations of logos
Example of the Immutable logo being used incorrectly
Do not use semi transparent logos
Example of the Immutable logo being used incorrectly